The challenge

Scottish Water delivers a wide range of internal training across departments, but needed to improve how effectively key messages landed across their teams. With traditional written content often not hitting the mark, they recognised the need for a more engaging, accessible format.

They also wanted to support broader internal campaigns, including behavioural messaging and seasonal operational themes. These messages needed to resonate at all levels of the organisation - from contact centre staff to frontline teams.

Consistency and brand alignment were crucial. Training content had to reflect Scottish Water’s values while also being easy to access, revisit, and reuse long after initial launch.

Our task

• Deliver consistent training across a large, diverse workforce

• Help the workforce feel confident in their roles

• Support wider internal campaigns through accessible, on-brand content

• Communicate topical information quickly and effectively

• Make training content easy to revisit and available on demand

The solution

Our solution was to turn key internal messages and training topics into a series of succinct, on-brand videos that were easy to understand, accessible across departments, and reflective of Scottish Water’s tone of voice.

The videos featured clear and practical messaging designed to support both structured learning and broader awareness campaigns. The content needed to be easily embedded into their internal social media and training platforms efficiently, allowing employees to revisit the material at their own pace, in their own time.